She counts
is on a mission

She Counts is working to create a world where every woman counts by putting savings and financial tools in the hands of women.


She Counts is a global platform that harnesses the power of financial services to help women plan and save for a more prosperous future.

Launched by ExxonMobil in partnership with Women’s World Banking and Center for Global Development, She Counts works with financial service providers to put savings and financial tools in the hands of women, enabling them to save securely, invest in their business and transform their lives.

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"Women’s savings helps boosts not only the economy of families but that of the nation as a whole."


Shop Owner, Tanzania

Salma opened her food and beverage shop alongside her husband. Together, she and her husband support their family – building a prosperous future for their children. She Counts has taught Salma to save her profits and invest them back into her growing business.

"It has been my dream to have my own business since I was young"


Tailor, Indonesia

Siti has dreamed of owning a business all of her life. She runs a small tailoring business out of her home but has plans to open a large shop closer to town. She Counts has taught her how to manage her finances and grow a business that her children can take over someday.


She Counts launched an innovative pilot program to test the impact of mobile savings on women’s businesses and livelihoods. To mark the launch of She Counts, the Center for Global Development has released a new study on women’s savings in partnership with ExxonMobil. Learn how savings help women plan and save for a prosperous future.

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